2024 Spring/Summer New Arrivals: Shot on the Streets of the UK

Involved in:

Bag production scheduling and coordination: Ensuring smooth progress by coordinating with various departments.
Model selection: Choosing models that fit the brand image and product style.
Photographer consultation and discussion: Collaborating with the photographer to develop a creative vision for the shoot.
Location scouting and selection: Finding and choosing the perfect locations to capture the essence of the collection.
Style direction: Defining the overall aesthetic of the shoot, including color palette, lighting, and composition.
Short video discussion: Brainstorming ideas and concepts for a short video to promote the collection.