Love Letter Series Valentine's Day Campaign: Your Key Contributions
Objectives:

Increase brand awareness and visibility for the Love Letter Series.
Position the Love Letter Series as a gift for all types of love, not just romantic love.
Generate positive media coverage and social media buzz.

Proposal Development:
Contributed creative ideas and feedback.
Researched and compiled market data to support the campaign's focus on all types of love.
Celebrity Partnerships:
Identified and contacted potential celebrity partners.
Negotiated contracts and agreements with selected celebrities.
Content Creation:
Wrote interview questions designed to unlock compelling stories.
Edited and proofread interviews and articles for clarity and impact.
Production Management:
Coordinated with the production team to schedule interviews and photoshoots.
Managed the campaign budget and timeline.
Media Relations:
Pitched the campaign to relevant media outlets.
Responded to media inquiries to maximize coverage.
Social Media Strategy:
Developed and executed a social media strategy to spark conversations and generate buzz.
Monitored and engaged with social media users throughout the campaign.